A content gap analysis, then, is the process of discovering exactly what those gaps are and creating a plan that utilizes those gaps in your future content marketing initiatives. BuzzSumo – One of the best things about using Buzzsumo is being able to see what types of content resonate most with your audience. Simply type in a keyword, hit enter, and you’ll be able to see the most popular content in your industry. As explained above, you can use the insights gained from competitors here to help bridge the traffic gap. By evaluating where competitors rank better and why you can optimize your own strategy to include valuable keywords.
TELEGRAM SEO JOIN LINK is to monitor and measure your results and see how your keyword gap analysis has impacted your organic search performance. You should track your rankings, traffic, conversions, and other metrics for your target keywords and compare them with your previous data and your competitors’ data. You should also analyze your content performance and see which content types, formats, topics, and angles are generating the most results.
So, you have to produce content that’s more informative, thorough, and capable of ranking higher than what’s already there. Marketing strategies work well when they are personalized, so while you want to cast a wide net, you can’t cover everyone. Explore who your audience is in terms of both demographics and psychographics. When you analyze content, pay attention to what your audience suggests they want, not just what you think they do. Links are undoubtedly one of the most powerful signals Google uses to rank a website, but not every link is built the same. Popularity, multiple sources of traffic, word of mouth, and association to a product or service make a brand stand out.
Content Gap Analysis Is A Market Based Analysis
See if your own content fits into the buyer’s journey you just mapped and the keywords you’ve selected through your research. It will also assign a keyword difficulty score to demonstrate how competitive an organic keyword SERP is- the higher the search volume of a keyword, the more difficult it’ll be to achieve ranking success. Before you start conducting your content gap analysis, you should equip yourself with the right services proposal templates.
I recommend that you use the same tool for every metric so that your numbers stay consistent across the board. I have covered this extensively in my guide to finding your real SEO competitors. When you think about it this way, an awareness of the context in which you’re trying to rank is absolutely essential. According to Semrush’s data, a little over 600 people are visiting that page alone.
The Rankings
By comparing the keywords that both your site and the potential backlink site rank for, it determines if there is any overlap in topics. If there is no overlap, then the site is not a good fit for backlinking purposes. Understanding the wisdom of the crowds is simple – if two or more of your competitors rank for a particular keyword or have a backlink from a specific site, it’s worth pursuing for your own website. Link gaps refer to the backlinks that your competitors have acquired, but your website has not. In other words, link gaps highlight the differences in the link profiles between your website and your top competitors. We recommend using SEMRush to get started, as it provides excellent insights into where your content can be improved compared to your competitors.
Evaluate Your Competitors’ Content
Content gap analysis, in the context of SEO competition, is the process of identifying areas where your content is weak compared to your top SEO competitors. This analysis looks at the types of content and topics that competitors are using and identifies areas where your content is lacking. By not regularly performing content gap analysis, you also risk falling behind your competitors in terms of content quality and relevance.
We’ve already mentioned some ways you can manually gather data, such as by entering keywords into search engines. You can also perform a keyword gap analysis using Google Search Console. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable.
This is a clever way of recognizing opportunities where you can increase search engine rankings and overthrow competitors’ high traffic. Use a hybrid approach with your paid search team to boost your visibility in challenging keyword groups. You can also track your keyword rankings for the keywords around which you’ve created new content. If you’re ranking higher in search engine results pages, then your analysis has been successful.
A content gap analysis can help find areas where more content can be created that matches the flow of a customer’s journey with your brand. Let’s take a look at what some of those reasons are and why it’s well worth your time to use content gap analysis as part of your content planning. You should focus on areas of content that are highly relevant to your audience and that drive plenty of traffic to your website. For example, a SaaS SEO company would need to focus on topics like RPA technology and SEO automation.
Be certain of what your leads are looking for before they buy, and what calls to action you may need to enforce to make sure they contact you. For example, Small business owners may have a hard time getting a decent SEO company to help them map their content gap analysis. To determine your true competitors manually, conduct a search for your target keywords and create a list of the top-ranking websites.
The second strain of content gap analysis more so involves raw keyword research. It’s all about finding not only the gaps of what you’re not doing…but also what your competitors are not doing. An SEO gap analysis helps you identify areas where you’re falling behind your competitors and gives you actionable insights to improve your SEO strategy. By identifying gaps in your SEO efforts and opportunities to improve, you can get ahead of your competitors and rank higher on SERPs. Then enter your main competitors and click “Compare.” The keyword gap tool will show you a list of keywords your competitors rank for and where you appear in the SERPs for those same words.
You can also use tools such as Google Analytics or Search Console to track how visitors interact with your website and identify any broken links or failing pages that need attention. Google and other search engines use algorithms to determine the relevance and quality of your content. If your website is missing information on a particular topic, it may not rank as well in search results as a website that covers that topic in depth. In fact, according to a survey by BrightEdge, 55% of marketers say that content gaps are their most significant challenge in driving organic traffic to their websites.
